Franchise FAQ

Here you can find frequently asked questions about the franchise partnership and master franchise partnership with Mortimer English Club and about the teaching concept in general.

What does Mortimer English Club offer?

With over 300 franchise partners and locations in over 20 countries Mortimer English Club is one of the leading providers in the area of English language courses for children and adults.

Today a sound knowledge of English is essential in both private and business life and the demand for English teaching is constantly growing. English is the number one world language – and having a good command of English has now become a required educational standard.

Mortimer English Club is able to meet this demand with its well-established concept.

Many tens of thousands of students of all ages have learned English with us through fun and games and without the pressure to perform – in the same way that we all learned our own native language.

What can Mortimer English Club offer me?

We will facilitate your introduction to freelance self-employment. You will take on a business model proven over many years. You can profit from our know-how and our many years of experience. You will become part of a strong team from the word go. We want you to be successful because your success is also our success! In order to achieve this you will be comprehensively trained and receive continual support.

What happens next if I am interested or have more questions?

Simply send us your application. You can also contact us by telephone. Our team is looking forward to speaking to you.

After speaking on the phone we would be delighted to invite you to our franchise system headquarters for a personal chat where you have the opportunity to get to know us as well as our entire teaching and advertising materials. Furthermore you will receive plenty of useful information.

For those interested in Mortimer English Club who live abroad there is also the opportunity, after prior agreement, to take part in our training seminar straight after the personal chat, in order to avoid having to make a second journey.

What is Franchising?

Franchising is a business strategy for getting and keeping customers by using another firm’s proven business model. It is a marketing system for creating an image in the minds of customers about how the company's products and services can help them. With the help of the franchisee, the franchisor is able to build profit centres all over the world. The franchisor‘s success depends on the success of the franchisees.

Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the supplier's trademark and distribute the supplier's products and services. In return, the operator pays the supplier a fee. The franchisee has a greater incentive than a direct employee because he or she has a direct stake in the business.
In short, franchising is a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.

Questions about the franchise partnership

We look forward to getting to know you personally!

Do I have to set up my own language school or are there other ways to teach?

You have the following options:

  1. You can give lessons as a freelance teacher, salaried tutor or English trainer at a Mortimer English Club near you.
  2. You can begin self-employment from home and/or give lessons in nursery schools, schools or in-house for companies. In addition there is also the opportunity to hire non-commercial rooms on an hourly basis. This option also lends itself as a second job. Later on you still have the opportunity to set up your own language school.
  3. You can open your own language school, give lessons yourself or with salaried teachers or freelance English trainers.
  4. You can become a master franchise partner and set up your own franchise system headquarters in your country or region.

What do I require in order to open a language school? Are there any guidelines?

We have developed a guidebook about this with a typical example of a Mortimer English Club language school. This guidebook also contains all the important information required, such as size or location, fixtures and fittings etc. We would be delighted to send this to you on request.

What qualifications do I need in order to become a partner?

If you want to give lessons, you require very good written and oral English skills. You also need to know how to inspire children and/or adults.

If you do not want to give lessons, you can delegate the lessons to salaried teachers or freelance English trainers. For this position you require comprehensive business management skills while the management of employees is also one of your strengths. You should be able to inspire clients and know how to deal with people.

You are very interested in the field of education. Experience in the education industry is advantageous but not necessarily required.

Motivation and resourcefulness are second nature to you. You have a strongly developed organisational talent and the will to succeed.

Where can I set up a Mortimer English Club?

You can set up your Mortimer English Club in your town of residence or in close proximity after consultation with us. We would be delighted to advise you in the selection of the location.

Where can I visit a Mortimer language school?

After we have got to know you, we would be delighted to arrange for you to have contact with a Mortimer English Club near you.

How much do I need to invest in total as a franchise partner?

The one-off initial franchise fee is dependent on the size of your desired territory. Furthermore there are costs for marketing, advertising materials and for the fixtures and fittings of your language school.

Here you can find tools for your calculations, which we would also like to discuss with you.

How will I be trained and how much does the training cost?

You will be comprehensively trained by teacher trainers with many years of experience in the teaching methodology and also the business management perspective.

The training seminar and all other seminars as part of “English for Children” are included in the initial franchise fee, the teaching materials for you as a partner are also included. All seminars are held several times a year at various locations - for prices please contact the franchise system headquarters.

How will I be supported by Mortimer English Club during my franchise partnership?

You will receive comprehensive training from us in both the teaching methodology and business management. You will receive our “formula for success” in the form of the Mortimer franchise handbook as well as templates for the website, advertising materials, letters, presentations and much more. Regular newsletters with new ideas, tips and games as well as field reports from other partners are also included in the information portfolio. In addition regular meetings with other franchise partners are provided for the mutual exchange of experiences. The employees of the franchise system headquarters are also available at any time to answer any questions you may have.

What happens if I am not successful?

We want you to be successful because your success is also our success!

You will receive continuous support from our employees. We are there for you at all times with advice and assistance, even if there are some difficulties or if there is a problem. However, if the desired success does not come about, we will try together with you to develop an individual successful concept for you.

Questions about the master franchise partnership

I’m interested in a master franchise partnership, what prior knowledge is required?

As a master partner you should have very good business management skills. You should have organisational talent and possess a good overview of the local market (including competitors). Very good communication skills and management qualities and the will to succeed are also essential.

What form will the support take during my work as a master partner?

We offer an annual conference and regular Skype conferences with the franchise system headquarters and the managing directors. The team at the franchise system headquarters are also available at any time to answer any questions you may have.

You will also receive regular newsletters with new ideas and tips as well as field reports from other partners. You will also receive continuous information with news and future plans of the company.

Where does the training for master partners take place?

The seminar for master partners takes place at the franchise system headquarters in Herscheid. Teacher training can take place immediately afterwards if desired.

The seminars for the various teaching concepts take place several times a year at different locations.

Generally it is also possible that our teacher trainers in the respective country train partners and their teachers.

Will I also receive training as a master franchise partner? What does the training involve?

In our master partner seminar you will be comprehensively trained in the areas of marketing, acquisition and support of franchise partners, controlling, the formation of a Mortimer English Club and all other administrative activities which take place in a franchise system headquarters.

You will receive our master franchise handbook as well as templates for a website, advertising materials, letters, contracts and much more.

What do I have to invest in a master partnership?

The one-off initial franchise fee is dependent on the size of the territory and its population. There is also the installation and fixtures and fittings of the Mortimer English Club (pilot school) and an office.

Marketing costs for the acquisition of franchise partners as well as advertising materials and, if applicable, translation costs must also be taken into account

Questions about teaching

Which teaching programmes does Mortimer English Club offer?

With Mortimer you can offer the entire spectrum of English teaching, starting with our concept English for Little Ones for 1-2 year-olds, English for Minis for 2-4 year olds, English for Children from 4 years, Fit for English (private lessons and the development programme) and English for You (for adults and seniors) and Fit for Business English. During the holidays we offer a comprehensive holiday programme.

Do I have to offer the entire teaching programme?

It is up to you whether you want to offer all Mortimer teaching concepts or just concentrate on, for example, teaching children. For all concepts we offer you appropriate seminars several times a year and at various locations.

Do I have to prepare the lessons myself?

At Mortimer English Club the preparation time is low because in our teacher´s guide each individual lesson has already been prepared and serves as a guideline to you. Furthermore the lessons are covered as part of our training.

Of course you can also introduce your own ideas. So your own creativity is required. In our newsletters you will also be regularly given new ideas and tips from the franchise system headquarters and from other partners.

How long is the waiting period before I can start teaching?

You can start teaching immediately after the training seminar.

What opportunities do I have to demonstrate the learning progress of the children to their parents?

Regular demonstration lessons offer ample opportunity to show the parents what their children have learned at Mortimer English Club. Of course you can also find appropriate instructions in the teacher's guide for demonstration lessons.

Are there any certificates or exams for the children?

Each participant receives a participant certificate issued by Mortimer.

Furthermore there is the opportunity to prepare participants for external exams such as the Young Learners English Tests from Cambridge University.

How large are the groups?

The size of the groups is dependent on the teaching programme and is between 3-8 students for groups of children and up to 10 students for groups of adults. Individual tuition is also possible (e.g. for school pupils and adults).